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Beauty Marketing Calendar for MENA

Skincare, cosmetics, fragrance, salons and personal care.

Upcoming moments for this industry

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Algeria Revolution Day

AlgeriaIn 2 days
National HolidaysNational Days

A solemn-leaning national day: respectful tribute content; keep commercial angles minimal.

Best for

NGOsGovernment
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Optional

Green March Day

MoroccoIn 7 days
National HolidaysNational Days

A patriotic observance — green-themed tribute content; avoid political commentary on territorial issues.

Best for

F&BGovernment
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Optional

Singles' Day (11.11)

GlobalIn 12 days
Shopping SeasonsSocial Media Moments

A useful early-November revenue spike and a lighter 'self-gifting' angle two weeks before White Friday.

Best for

FashionBeautyE-commerceTechnology
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Industry-specific

World Diabetes Day

GlobalIn 15 days
Awareness Days

Highly relevant regionally: free screening drives, sugar-aware menus and prevention content resonate strongly.

Best for

F&BHealthcareNGOsGovernment
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Must-use

Oman National Day

OmanIn 19 days
Must-Use EventsNational Holidays

Oman's celebration style is elegant and understated — refined creative with khanjar and frankincense motifs outperforms…

Best for

F&BTourismE-commerceGovernment
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High opportunity

Morocco Independence Day

MoroccoIn 19 days
National HolidaysNational Days

A patriotic moment pairing well with November retail season — heritage-modern fusion creative stands out.

Best for

F&BFashionE-commerceGovernment
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High opportunity

Lebanon Independence Day

LebanonIn 23 days
National HolidaysNational Days

A heartfelt national moment — cedar motifs and love-for-Lebanon storytelling resonate; keep economic hardships in mind…

Best for

F&BTourismE-commerceNGOs
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Must-use

White Friday

MENA-wideIn 28 days
Must-Use EventsShopping Seasons

The single biggest e-commerce week in MENA.

Best for

FashionBeautyE-commerceFinanceTechnology
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High opportunity

Black Friday & Cyber Monday

GlobalIn 28 days
Shopping Seasons

Overlaps White Friday — decide whether to brand your sale locally (White Friday) or globally, and keep one clear messag…

Best for

FashionE-commerceTechnology
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Must-use

UAE National Day (Eid Al Etihad)

United Arab EmiratesIn 33 days
Must-Use EventsNational Holidays

The UAE's flagship national moment with a long weekend: travel, dining, retail offers and premium brand tributes all pe…

Best for

F&BFashionReal EstateTourismE-commerce
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High opportunity

Dubai Shopping Festival

United Arab EmiratesIn 37 days
Shopping SeasonsCultural Events

Six-plus weeks of elevated retail intent and tourist inflows: align pricing, raffles and in-store experiences with the…

Best for

F&BFashionTourismE-commerceTechnology
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High opportunity

Winter Travel & Festive Season

MENA-wideIn 46 days
Shopping SeasonsTourism Seasons

The Gulf's best outdoor months: camping, desert trips, outdoor dining and events.

Best for

F&BFashionTourismAutomotiveEntertainment
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Featured upcoming ideas

Strong markets

Campaign types that work

  • Limited seasonal offers
  • National-moment content
  • Awareness campaigns
  • Collabs & influencers
  • Bundles & gifting
  • Contests & engagement

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Weekly and monthly digests plus event reminders — for your countries, your industries, in your language.