Optional
Singles' Day (11.11)
Shopping SeasonsSocial Media Moments
A useful early-November revenue spike and a lighter 'self-gifting' angle two weeks before White Friday.
Best for
FashionBeautyE-commerceTechnology
Saudi Arabia Marketing Calendar
Plan your Saudi campaigns around National Day, Founding Day, Ramadan, Eid, Hajj, White Friday, Back to School, and more.
Upcoming in Saudi Arabia
Industry-specific
World Diabetes Day
Awareness Days
Highly relevant regionally: free screening drives, sugar-aware menus and prevention content resonate strongly.
Best for
F&BHealthcareNGOsGovernment
Must-use
White Friday
Must-Use EventsShopping Seasons
The single biggest e-commerce week in MENA.
Best for
FashionBeautyE-commerceFinanceTechnology
High opportunity
Black Friday & Cyber Monday
Shopping Seasons
Overlaps White Friday — decide whether to brand your sale locally (White Friday) or globally, and keep one clear messag…
Best for
FashionE-commerceTechnology
High opportunity
Winter Travel & Festive Season
Shopping SeasonsTourism Seasons
The Gulf's best outdoor months: camping, desert trips, outdoor dining and events.
Best for
F&BFashionTourismAutomotiveEntertainment
High opportunity
New Year
Shopping SeasonsSocial Media Moments
Fresh-start psychology drives purchases in fitness, education, finance and lifestyle — plus year-in-review content perf…
Best for
F&BTourismE-commerceFinanceEntertainment
Must-use
Ramadan
Must-Use EventsReligious Occasions
Media consumption peaks, grocery and F&B spending surges, and brands that show up with warmth and generosity build year…
Best for
F&BHealthcareE-commerceFinanceEntertainment
Must-use
Saudi Founding Day
Must-Use EventsNational Holidays
A heritage-first moment distinct from National Day: brands win with authentic traditional elements — Najdi patterns, Sa…
Best for
F&BFashionTourismEntertainmentGovernment
High opportunity
International Women's Day
Awareness DaysSocial Media Moments
Audiences reward substance: spotlight real women in your team and customer base, back initiatives — avoid token posts.
Best for
BeautyEducationFinanceGovernmentCorporate / B2B
Must-use
Eid Al-Fitr
Must-Use EventsNational Holidays
The region's biggest gifting and fashion moment.
Best for
F&BFashionBeautyTourismE-commerce
Optional
Saudi Flag Day
National DaysGovernment / Public Sector
A light social moment — a respectful flag-focused post.
Best for
EducationGovernment
Must-use
Mother's Day
Must-Use EventsShopping Seasons
A top-3 gifting occasion in Egypt and the Levant: flowers, gold, beauty, fashion, dining and phones all spike.
Best for
F&BFashionBeautyE-commerceFinance
National days
Must-use
Saudi National Day
Must-Use EventsNational Holidays
The Kingdom's most commercial national moment: massive offers, green-everything creative, and huge social engagement.
Best for
F&BFashionReal EstateTourismE-commerce
Must-use
Saudi Founding Day
Must-Use EventsNational Holidays
A heritage-first moment distinct from National Day: brands win with authentic traditional elements — Najdi patterns, Sa…
Best for
F&BFashionTourismEntertainmentGovernment
Optional
Saudi Flag Day
National DaysGovernment / Public Sector
A light social moment — a respectful flag-focused post.
Best for
EducationGovernment
Public holidays
Must-use
Saudi National Day
Must-Use EventsNational Holidays
The Kingdom's most commercial national moment: massive offers, green-everything creative, and huge social engagement.
Best for
F&BFashionReal EstateTourismE-commerce
Must-use
Saudi Founding Day
Must-Use EventsNational Holidays
A heritage-first moment distinct from National Day: brands win with authentic traditional elements — Najdi patterns, Sa…
Best for
F&BFashionTourismEntertainmentGovernment
Shopping moments
High opportunity
Saudi Back to School
Shopping SeasonsSchool / Academic Seasons
Bundles, uniforms, tech and morning-routine products all spike.
Best for
F&BFashionE-commerceEducationTechnology
Must-use
Saudi National Day
Must-Use EventsNational Holidays
The Kingdom's most commercial national moment: massive offers, green-everything creative, and huge social engagement.
Best for
F&BFashionReal EstateTourismE-commerce
High opportunity
Riyadh Season
Shopping SeasonsCultural Events
Months of high footfall and social buzz: activations, pop-ups, delivery peaks and partnership opportunities around the…
Best for
F&BTourismE-commerceAutomotiveEntertainment
Most relevant industries
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